Last week we hosted a number of clients at GroupMs Whats Next conference, a summit that offers a window into some of freshest thinking and practices in the marketing and digital media spheres. Jim Lecinski, VP for US sales and service at Google, presented a thought-provoking idea that he calls the Zero Moment of Truth. Its a modification of the PG marketing mantra conceived in the golden AG Lafley era, when the packaged-goods marketer evangelized on winning at the two [...]
Daily Archives: November 4, 2011
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Wall Street Beat: Enterprise IT, Smartphones Boost Tech Earnings
Third-quarter earnings reports from major tech vendors continued to pour in this week, confirming upbeat trends for enterprise software and emerging markets but mixed results for hardware and components.
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Sunday hunting pits NRA against farm, recreation groups | Philadelphia …
HARRISBURG – One might think the fight to open the fields and forests of Pennsylvania to Sunday hunting would pit guns against religion. After all, the ban on shooting on the Sabbath has its roots in the blue laws of the 19th century. Instead, it is shaping up to be a face-off between arguably the two most powerful lobbies in the state: sportsmen and farmers. The National Rifle Association and other firearms and hunting groups are making a big push [...]
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A Quest To Prevent Post-Surgery Blindness
Waking up blind after surgery sounds like a nightmare. A Connecticut nurse is researching why it sometimes happens, and how to prevent it. Bonnie Molloy, a clinical faculty member at Fairfield Universitys School of Nursing, has spent five years researching the phenomenon. When a patient is placed head-down in whats known as the steep Trendelenburg position, Molloy said, it can cause the patients intraocular pressure caused by fluid in the eye to increase to dangerous levels. It increases pressure on [...]
